Client:
Mill Lane Veterinary Surgery

Brief:
In the crowded northwest London market, this newly opened veterinary clinic needed to position itself as a reliable, medically rigorous and affordable practice.

Solution:
Jonathan designed a simple and elegant logo based on animal paw prints, which could be adapted for all media. By using elements of this design, coupled with a sophisticated and trustworthy set of type styles, the business was able to present a unified image from shopfront through to advertising literature and letterhead, subtly but reliably helping to build recognition in the local area.